Search Engine Optimization for Los Angeles & BeyondSEO is short for search engine optimization, meaning the process of making your website the first result on search engines such as Google, Yahoo, and Bing. Google is the most valuable of these search engines by far, with over 100 billion Google searches happening each month. Many of these searchers are probably looking for the products or services that you provide.
So how do you climb to the top of Google’s list? Well, Google looks at over 200 factors to decide which results show up when a user performs a search, but really it just boils down to a few things that are well illustrated with the following analogy. How to Get to the Top of Google
Two men are on an African safari when suddenly they are attacked by a lion. The first man panics and runs as fast as he can in the opposite direction. The second man stops, takes his off his heavy backpack, camera, and boots, and then starts running at full speed. The second man knows that he only needs to run faster than his friend to survive. While the first man got an earlier start, he was soon passed by the second man who was running much faster, and quickly met his demise.
The secret to getting to the top spots in Google is similar to the second man’s strategy. The first step is to analyze your competition in your market, accounting for both your geography, and your industry. We then reverse engineer WHY they have the top spots, and identify what will be needed to beat them in each area. We only take on projects in which we know we can beat the competition. Once we begin, it’s only a matter of time until we top the search rankings for the valuable search terms that customers are using. As long as we are a few steps ahead of the competition, we will be at the top. In many cases, after some time, we have sprinted so far ahead of the competition that they will never be able to catch up. |
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Step One: Analyze The Competition
You can do this yourself at home: clear your internet browser history, sign out of all email accounts, and perform a google search using the main keywords for your industry. For example, if you are a plumber in Santa Barbara, CA, search “Plumber Santa Barbara” in Google, and take note of the companies in the Map, and those that are on page one. The ones in the map and the first few listings get over 75% of all the clicks, so this is where we want your website to be.
You’ll notice that very often, the same companies that are in the top 3 on the map are also near the top of the organic listings on page one. This is because one of the main factors that influence map rankings is the organic site’s rankings. This means that your most important property online is your website.
Looking for Steps 2+? Contact us today and we’ll be happy to share!
You’ll notice that very often, the same companies that are in the top 3 on the map are also near the top of the organic listings on page one. This is because one of the main factors that influence map rankings is the organic site’s rankings. This means that your most important property online is your website.
Looking for Steps 2+? Contact us today and we’ll be happy to share!
